Google Shopping.
We get your products in front of your customers.
Google Shopping is a fantastic way to get your products in front of potential customers. We’re
increasingly using it for our ecommerce clients to drive higher quality traffic and increase revenue.
By providing an image of your product, as well as a description and price, you’re giving customers the information they need before they’ve even clicked through to your website. This means Google Shopping ads provide a greater ROI than simple text ads.
We can use Google Shopping to help you break through a particularly competitive sector whilst helping to keep your paid spend as low as possible. Additionally, Google Shopping gives more visibility and real estate on Google for products compared to Google Search, which makes it a crucial channel to be using if you’re an ecommerce retailer, especially those within the fashion sector.
How we do it.
Shopping feed optimisation
By optimising your shopping feeds, we make it simpler for Google to display your information. This increases your product visibility and leads to more conversions.
We provide ongoing shopping feed optimisation to make sure you’re getting the maximum possible returns for your budget.
PLA testing
We don’t simply add your products to the Google Shopping feed and say job done.
We research the best PLA (Product Listing Ad) for your particular products. This includes the title of your product, the description and the image used. Through constant testing and data analysis we’ll craft the most profitable PLA for each of your products.
Dynamic remarketing
Through dynamic remarketing we can put your products in front of users who have already browsed them.
Additionally, we can show them similar products they might. like, all based on their behaviour. These are the users who are most likely to make a purchase and can increase your ROI.
We are your unfair advantage.
Our ethos is to continuously question everything. We question the work we do, we question what our clients are doing and we question what other agencies are doing. Because we strive to always do better. For us and for our clients.
Get in touch.
Do you need help with your Google Shopping campaigns? Are you dedicated to improving your results and your bottom line? If so, this could be the start of a winning partnership.